Zero Bandwidth = Zero Change

You understand your market. You understand the opportunity that is there to be seized. You have the ambition and the desire to make it happen. You are already hard at work and making it happen ...your business has steadily climbed to where it is now successful, profitable and stable.

But, you know that you are still a long way from fulfilling your true vision. Just one small wrinkle ...neither you nor your team have any additional time to do the things needed to take the business to the next level.

Maybe you know what these things are. If so, then it is more than likely that you are so busy spinning plates and going from solving one crisis to the next that you barely know which way is up. Let alone implementing the work that needs to be done to drive the next burst of growth and consistently following through on it.

Maybe you don't know what these things are. If this is the case, then you don't even have the time to figure out what they might be ...let alone to test out these conclusions and zero in on the ones that work best.

So, are you supposed to leave things as they are and just keep on spinning those plates? Just shrug and give up on your true vision?

Not likely!

Most businesses that get to this stage find themselves with a team that has few, if any, people that have gone through the next stage of growth that you are facing. It is not clear exactly what needs to be done ...and, as previously stated, there is no one with the regularly available time to put into finding out.

Even if one or more people on your team have been through this next stage of growth then they may not have been the ones driving the process. Your business and its market presence may have key differences compared to those faced on these previous occasions at previous employers anyway ...which clearly renders the "copy and paste" strategy approach unreliable at best ...and dangerous at worst.

So what does all of this mean?

That you need outside help to identify and then test out the best next steps.

Then, once the best steps to drive growth (or at least workable steps) have been identified then you will also need outside help to systematize the actions involved in implementing these steps ...so that you can scale the business through the next phase of growth and the existing or new team members can reliably execute them day in and day out.